The SBI Group offers a wide variety of products and services through both online and brick-and-mortar marketing channels, to ensure that all tiers of investors are reached and provided with products and services that meet their needs.
SBI E*TRADE SECURITIES (now SBI SECURITIES) merged with SBI Securities on October 1, 2007. This merger produced Japan’s first “Internet-based real securities company”, which is a truly integrated online and offline securities company business model. The model is based on the advantages of online securities operations, such as low expenses, the ability to attract many customers, and a very large volume of transactions. At the same time, this model includes strengths of face-to-face operations, notably activities deeply rooted in local markets and the ability to conduct consulting based sales activities. The result is an unprecedented business model that can offer highly sophisticated services. By making full use of this model, the objective is to go beyond face-to-face and online securities operations by entering new business domains as a comprehensive securities company.
*SBI E*TRADE SECURITIES Co., Ltd. was renamed SBI SECURITIES Co., Ltd. on July 1, 2008.
