The SBI Group has been accelerating its effort to develop the "Finance 2.0" for establishment of the "new online finance", which we believe is an "objective criteria of value". This is our new approach to creation of the "information and finance based capitalism" where every piece of online information takes on its own value.

"Finance 2.0" is a new concept of a financial infrastructure based on search technology and Web 2.0. Based on the common understanding of value of products and services by their price, online information of a person or a product must also be evaluated by their price. For instance, a person's belongings and information may be evaluated according to the number of online hyperlinks attached to them.

Owing to the widespread use of the Internet, various document information, music and movies have been digitalized. The next step in the digitalization process may very well be "humans and corporations".

SBI Robo develops a wide range of "Finance 2.0" services in preparation for the advent of a society where all kinds of information on products, services and people will be digitalized.

Conventional online financial services require users to accumulate much experience and knowledge when searching for stocks to purchase. Unlike those services, on the E*Search, which is provided by SBI Robo, users are able to search for stocks by personal names, words and product names relating to the stock name, in addition to stock names and codes.

All kinds of information have been made public through the Internet, allowing users access to pertinent information where the Internet is available. However, they may face the risk of being unable to control their personal information from becoming available on the Internet. SBI Business, a social networking service that started in January 2008, allows users to be ranked high on search results by name, when they register their real names and post their own profiles. This system will ensure that the correct and proper information is sent to each counterparty.