Established in 1948, SBI Neotrade Securities (former Livestar Securities) is a securities company with over 70- year history; joined the SBI Group in October 2020 and merged with SBI PRIME SECURITIES in July 2023.
The main feature of SBI Neotrade Securities is its edge on providing services for well-experienced investors. The core service is margin trading on equities; the trading commissions have been “free” since 2019. Recently, our initiatives are recognized by winning first place for the ninth consecutive year in the Transaction Fee category with the Oricon Customer Satisfaction Rankings for On-line Securities Firms in 2023. Furthermore, adopting the inbound functions under ex-SBI PRIME SECURITIES from global space, those features would bring us outstanding value and distinctive position especially from SBI SECURITIES within SBI Group companies.
Based on the Group's management philosophy of "Customer-centric Principle," we will continue to make the best use of the expertise and other management resources of SBI Group and endeavor to expand our services further to reflect the needs of investors and become a good partner for individual and institutional investors who demand more favorable trading environments.
