SBI SECURITIES is a pioneer of the comprehensive online securities company in Japan, offering an innovative commission system, advanced trading tools, and a rich lineup of services. Strong investor support has made SBI SECURITIES the No.1 online securities company in the industry in terms of the number of accounts, customer assets and individual brokerage trading value.
The number of total securities accounts topped 2.2 million as of the end of March 2011, the largest in the online securities industry. We have been No.1 company in the entire securities industry in terms of individual stock brokerage trading value, expanding our presence inside and outside the online securities industry. To support a variety of investors´ needs, we are offering a rich lineup of services and commodities such as foreign stocks, investment trusts, foreign bonds, FX and CFD. We are addressing expansion of corporate businesses such as investment banking in order to build a stable profit-making structure backed by an overwhelming share in the retail sector. Also, we are striving to acquire customers who prefer face-to-face transactions. By utilizing a network of 130 financial product brokers in addition to our 23 nationwide direct sales branches, we aim to provide the trading environment that meets the needs of customers who have not been satisfied with our service through the Internet only. Taking advantage of the face-to-face channels we have obtained, we will expand regionally well-placed SBI Money Plaza shops, which provide financial products from inside and outside the SBI Group such as stocks, mortgages and insurance, to become Japan´s first "bricks-and-mortar based-on-the-Internet securities company". Moreover, we will provide highly advanced service by pursuing business models as an integrated securities company that pushes the boundary of the existing online securities business.
Individual investors, through their online trading, have brought about major structural changes in the stock market. An attractive investment environment in which individual investors can safely participate is essential to a healthy stock market, which requires the participation of a large number of investors. SBI SECURITIES has succeeded in attracting a large number of individual investors to the stock market by offering real-time information, low-cost services, and the ability to trade autonomously without outside solicitation.
At SBI SECURITIES, more than 75% of new accounts (77.5% in FY2011) are created by customers who have never invested in stocks. Utilizing face-to-face channels, we intend to build a trading environment where customers who feel uneasy about online transactions can trade without anxiety.. We would like to continue to actively support these investors to ensure they gain accurate knowledge and understanding of the stock market, and by raising the level of individual investors, contribute to the expansion of direct financial markets, and the further development of the Japanese economy.
Based on the customer-centric principle, SBI SECURITIES will create more convenient services for investors while continuing to provide the industry´s lowest commission rate system, extensive high-quality investor information, real-time trading tools, attractive investment opportunities (products), and a secure trading environment. We believe these efforts will contribute to the development of financial markets and the revitalization of the Japanese economy.
