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SBI Insurance Labo

Driving the digital transformation(DX) of insurance selection

SBI Insurance Labo

SBI Insurance Labo Co., Ltd. is a digital insurance agency that promotes DX of insurance solicitation, which has been developed on the premise of face-to-face interaction.

As an independent agent, we offer a wide range of products such as life insurance, non-life insurance, and small-amount short-term insurance, regardless of the type of insurance and company, and realize a system that can offer customers better options, seamlessly through digital technology.

Due to user behavior changes caused by lifestyle changes, a rapid digital shift is required throughout the industry, having face-to-face insurance agents beginning to offer online consultation services and insurance companies expanding their products to allow online applications.

As a first step, in September 2020, we launched an app that allows customers to seamlessly go through the face-to-face insurance consultation process on their smartphones, to provide the same level of comfort and conviction in selecting and reviewing insurance as traditional face-to-face insurance consultations, even in a digital format.

As a digital insurance agency, we will continue to promote the optimization of our customers’ insurance portfolios through the expansion of insurance types and products, and provide new features utilizing technology.

Corporate Profile

Company name

SBI Insurance Labo Co., Ltd.

Principal business

Technology-enabled life and non-life insurance agency

Representative Kazuhito Uchio
Location Izumi Garden Tower, 1-6-1 Roppongi, Minato-ku, Tokyo
Date of establishment January 17, 2019
Paid-in capital 100 million yen
Shareholders *

SBI Group 100%


* Ownership percentage is based on voting rights. SBI Group's shareholding percentage corresponds to a total percentage based on the IFRS criteria for subsidiary companies and subsidiary funds of the Group.

(As of March 31, 2024)


Corporate Information & SBI Group